Nutella, the chocolaty, hazel-nutty spread, has a cult-like following. People love Nutella for its balance of savory and sweet, and its versatility: You can put it inside crepes, atop waffles or eat it straight out of the jar with a spoon. Its decadent creamy goodness has inspired poetry, love songs and amateur music videos.
Despite this undying adoration, the owners of Nutella, the Ferrero family of Italy, are trying to spread the love even further by convincing parents that Nutella is part of a healthy, wholesome diet.
You may have noticed the latest television commercial where a mom is seen serving up Nutella for breakfast, her kids tucking in with eyes half shut in ecstasy like they’re eating, well, chocolate spread on toast. The voiceover goes:
“As a mom, I’m a great believer in Nutella, a delicious hazelnut spread that I use to get my kids to eat healthy foods. I spread a little on all kinds of healthy things, like multi-grain toast. Every jar has wholesome, quality ingredients, like hazelnuts, skim milk, and a hint of delicious cocoa. And Nutella has no artificial colors or preservatives. It’s quick. It’s easy. And at breakfast, I can use all the help I can get.”
The message seems to be that you can get your kids to eat wholegrain bread and other healthy foods by slathering them with Nutella, which contains lots of fat and sugar. According to the nutrition label, a single 37 gram serving of Nutella (two tablespoons) contains 11 grams of fat and 21 grams of sugar. Half of the 200 calories in each serving come from fat.
But is smearing healthy foods with fatty, sugary substances a good diet strategy for kids? What’s next? Asparagus dipped in chocolate?
SOURCE: bitten.blogs.nytimes
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