Nestle SA plans to unveil drinks to fight malnutrition among the elderly today in an effort to revive its nutrition business, which has trailed sales and profit forecasts every year since they were set in 2006.
Nestle will sell a new food supplement to help address geriatric nutrient deficiencies, said Marie-Francoise Ruetimeyer, a spokeswoman for the unit. Nestle, the world’s largest food company, will announce the product at a meeting with journalists and nutritionists today in Zurich.
The Vevey, Switzerland-based maker of Kit Kat bars and Nescafe coffee is struggling to keep pace with smaller rival Danone SA in health and medical nutrition, a market that Sanford C. Bernstein & Co. says is growing at 9 percent a year. Nestle’s nutrition sales rose 2 percent in the first nine months of 2009, short of the 11 percent growth in Danone’s medical nutrition unit and a fifth of the Swiss company’s long-term goal.
Read Full Article
No comments:
Post a Comment